Memory: Most Valuable Memory Improvement Tip

Hope the week has started on the right foot for you. If not, not to worry, I’ve got some great information to share about memory.

As an author for over a decade, I’ve been writing about memory improvement for years.

In that time, I’ve come across many people with many memory problems. One can’t remember names, another can’t remember appointments, some have challenges with facts, yet others have difficulty with dates.

There is a common theme I hear with all these individuals.

They assume they should be able to automatically remember these things. Without the use of techniques or other memory aid, they assume that if something is important, useful, or valuable, like someone’s name or date, it should automatically stick.

Unfortunately, that’s not reality. That’s not how the brain is designed to work.

The brain forget as much as 80% of what it hears, sees, and learns within only a few hours of hearing, seeing, and learning it.

That’s not within a few months, weeks, or even days, but within a few hour!

The brain loses information very quickly, sometimes within seconds.

Therefore, the most important memory improvement tip I can give people is:

Don't expect the mind to automatically remember information. Don't assume that just because something is important or valuable, that you'll remember it.

That’s because the mind doesn’t necessarily retain information based on how great, valuable, or important it is. The mind retains information based on how it is presented.

If information is presented in ways the mind is built to remember, then it will remember it. If it isn’t, then more often than not, the information is lost and forgotten.

Again, it doesn’t matter whether the information is an important name, appointment, or date.

The types of info the mind is naturally built to retain are those that are repeated, use rhymes, or that the mind can easily associate to other experiences.

For example, if a fact is presented in the form of a rhyme, the rhymes will act as associative cues to encode the data. 

This is why it’s easy to recall a unimportant commercial jingle, but not an important birthday. I bet you can easily remember jingles from as far back as childhood.

As simple as jingles may seem on the surface, they use deep insights about memory like repetition and rhymes to infuse information in our head. That's why we don't forget them even after decades.

Unless you do the same, your mind won’t remember it.

The key takeaway is not to have full, unconditional faith in your mind to automatically hold information…even on matters that are just too important or remarkable to forget.

To remember something, take proactive action to record it.

The best way to do that is with memory technique that work in line with ways the mind is built to absorb, process, and store information.

This post mentioned a few techniques such as repetition, association, and rhyme, but there are many more like visualization and retrieval.

If you would like to learn about these techniques, you can do so in Memory: Simple, Easy, and Fun Ways to Improve Memory.

This book goes deeper into the mind and memory than any work out there.

As the title suggests, the techniques are simple, easy, and fun.

Download the book now at

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